YouView's launch appears to be achieving one aim for TalkTalk of reducing churn – the proportion of customers cancelling subscriptions – which dropped slightly to an annualised rate of 18%. Eight out of 10 are using it as their main box, not a second choice, and they like the breadth of content and features such as seven-day catch up and personal video recorder." "We are genuinely very pleased with the early take-up, and most importantly we are very pleased with customer feedback. "Broadly we are finding customers to be Freeview upgrades, rather than pay-TV downgrades, there is a whole new market out there for YouView to attract," said Harding, speaking after reporting the company's results for the three months to 31 December. The company has introduced self-installation, which will see an engineer charge of £50 dropped, as an option to try to keep pace with demand. This represents a roughly 43% increase in demand to almost 1,400 per day. YouView only has boxes for retail sale from one supplier so far, Humax.ĭido Harding, chief executive at TalkTalk, revealed that the rate of demand among its customers has surged from about 1,000 per day in mid-November to a current rate of 10,000 a week with "momentum strengthening".
It doesn't register with them or customers." Retailers only advertise things in their own marketing that do well, hence YouView has not been pushed at all. "Uptake is being led by the offers from BT and TalkTalk, not retail sales," said one source. This gives YouView a user base of perhaps 230,000, although this figure is unofficial. Two sources believe that retail sales are likely to only be in the region of 10,000 in the six months since launch, perhaps 20,000 at the very top end, which is not considered a success. YouView retail sales kicked off in July, but given boxes are priced at a hefty £279 to £299 and that until relatively recently YouView was not being promoted, sales are thought to have been poor.
#TALKTALK YOUVIEW LAUNCH TV#
It is not known how many YouView sign-ups BT has had since 31 December, the figures suggest it is running at a rate of just under 1,000 per day, with a good chance it has increased this rate given its first TV ads to push the service broke on 2 January.
#TALKTALK YOUVIEW LAUNCH FOR FREE#
TalkTalk, which also revealed on Tuesday that its broadband subscriber base grew for the first time in three years in the quarter, is estimated to have added more than 40,000 more customers since 31 December.īT Vision, which began offering YouView boxes to its customers for free from 26 October, said last week that it had signed up a total of just over 60,000 customers to its service up to 31 December. "It's early days yet, but we are pleased with the take-up we've seen so far for YouView," said a spokeswoman for YouView.īroadband and telecoms provider TalkTalk, which began offering a £299 YouView set-top box for free from late September, said on Tuesday that it had signed up 80,000 YouView customers to 31 December. * TalkTalk’s financial year runs from April 1 to March 31, so Q2 is July-September.As at the end of January, TalkTalk is estimated to have signed up about 120,000 YouView customers and BT Vision more than 90,000, with maybe up to 20,000 retail sales.
It’s currently chaired by Lord Alan Sugar, star of TV’s The Apprentice and Twitter self-promoter, whose appointment last year doesn’t appear to have prevented further delays. YouView is a joint venture between the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva to create a successor to combine Freeview HD with on-demand services such as iPlayer and Blinkbox. “Development within the YouView team is progressing well and within TalkTalk we are making good progress on provisioning capability, as well as operational and CRM readiness to support our TV service within our existing operational structures.” “YouView will bring to our customers all of the ‘plug-in-and-watch’ simplicity of Freeview, plus the UK’s leading Internet catch-up and video on-demand services, all instantly available through one simple, intuitive set-top box and proprietary electronic programme guide. TalkTalk CEO Dido Harding said: “Our triple play proposition that will feature YouView, is on track for launch during Q2 FY13 *.
#TALKTALK YOUVIEW LAUNCH TRIAL#
TalkTalk is currently conducting a small ‘friends and family’ trial which will be extended to its customers soon. YouView launch dates have slipped from September 2011, to January 2012, Easter, ‘ late Spring’, and most recently ‘ before the Olympics’. The latest adjustment to YouView’s launch slot was announced in TalkTalk’s annual results, and targets July to September, 2012. TalkTalk has confirmed that free-to-view smart TV service YouView will launch later this summer (should summer arrive in the UK this year).
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